Case Study: Blix achieves a stronger, more differentiated brand with Motto

Blix elevates its ebike brand with Motto in a 2014-founded market

Blix, an electric bike company, faced the challenge of an inconsistent and undifferentiated brand identity as it sought to scale quickly in a growing market. Without a clear north star, the company lacked alignment on its core identity. To address this, Blix hired the vendor Motto for a Flagship rebrand engagement involving strategy, identity, and experience services.

Motto guided Blix through its strategic rebranding process, the Motto Method. This involved developing a new brand strategy to define the company's purpose and an "Idea Worth Rallying Around." Motto created a new emotive verbal identity and an elevated visual identity, including a refreshed logo and brand mark. The vendor also provided comprehensive brand activation guidelines for social media, advertising, and packaging, arming the Blix marketing team to successfully execute the new brand across all communication channels.

Blix