Case Study: Bandana reimagines the job search with Motto

Bandana reaches 30,000 workers with Motto

Bandana, a new worker-first job search platform, partnered with Motto to transform its placeholder identity into a full brand. The challenge was to build a trusted and transparent platform for underserved hourly workers, flipping the script on corporate job sites that lack essential information and are built for hiring companies instead of the people seeking better opportunities.

Motto developed a comprehensive new brand for Bandana, including strategy, naming, verbal identity, and visual identity. The solution was anchored by the "For the People" rallying idea and a visual system inspired by New York street life. The result was a cohesive and resonant brand that supports Bandana's vision, having already reached 30,000 workers in its beta phase. The founders reported being extremely pleased with the cohesive product that brought their vision, voice, and visuals together.

Bandana