Case Study: Armitron achieves a modern rebrand and DTC growth with Motto

Armitron rebrands after nearly 50 years with Motto

Armitron, a legacy watch brand, faced the challenge of evolving beyond its traditional retail presence to regain relevance and appeal to new Millennial and Gen Z audiences. They partnered with the branding agency Motto, utilizing their Fullsail® engagement service, to drive direct-to-consumer growth through a comprehensive rebrand.

Motto implemented a complete rebranding solution for Armitron, anchored by the new strategic idea "Love Every Second." This encompassed a new brand strategy, verbal and visual identity, product strategy, and a new Shopify Plus website. The result was a unified and modern brand identity that resonated with both longtime fans and new customers, successfully transforming Armitron into a contemporary icon and positioning it for future growth.

Armitron