Case Study: Andela builds a trusted global talent marketplace with Motto

Andela scales its rebrand across 80 countries with Motto

Andela, a global marketplace connecting tech talent from emerging markets with forward-thinking companies, faced the challenge of building the world's most trusted talent marketplace to democratize opportunity. To realize this vision and move away from an undifferentiated brand, they partnered with the vendor Motto for a comprehensive rebrand using Motto's Flagship® program, which included services like research, culture, strategy, brand, and activation.

Motto implemented its proven Motto Method® process, which included deep cultural immersion, developing a holistic brand strategy, and creating distinct verbal and visual identities. This solution provided Andela with a sharply defined brand, expert positioning, and a clear voice. The results were significant, including a $200 million Series E funding round with SoftBank, a $1.5 billion unicorn valuation, and a strengthened global presence with over 450 employees across 80 countries.

Andela