Case Study: BDR International improves driver retention with Motive

When drivers advocated for KeepTruckin, BDR listened

BDR International, a Canadian trucking company, faced challenges with its previous fleet management provider, Omnitracs IVG, which was cumbersome to update and provided inadequate support. These difficulties led their drivers to independently seek out and download the KeepTruckin App, advocating for its adoption due to its ease of use. The main challenge was modernizing their operations and improving the driver experience while navigating the constraints of an existing contract.

KeepTruckin provided a solution through its user-friendly ELD platform and its convenient Buyout program, which facilitated the switch from their previous provider. The implementation was a success, with 75% of BDR's drivers finding the KeepTruckin system more user-friendly. This contributed to BDR's impressive 92% driver retention rate, which drastically defies the industry average of 78% turnover. KeepTruckin also provided the attentive customer service that BDR required to succeed.

BDR International

Michelle Yeck

Safety Manager