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Case Study: Usher Transport achieves 32% fewer accidents with Motive
A Motive Case Study
Usher Transport reduced accidents by 32% with Motive
Usher Transport, a fourth-generation, Louisville-based carrier hauling hazardous materials and bulk oil, faced a safety challenge: standalone dashcams and siloed data left the company reactive rather than proactive about risky driving behavior. Beau Mosley, EVP of Safety & HR, selected Motive (formerly KeepTruckin) to replace the fragmented tools with an integrated fleet management platform that included Motive’s Vehicle Gateway (ELD), Smart Dashcam, Safety Hub, and DRIVE risk score.
Motive’s integrated solution automated risk identification, enabled targeted coaching and onboarding with real driving footage, and powered Usher’s FOCUS reward program, freeing the safety team to focus on high-impact work. As a result of using Motive, Usher Transport reduced accidents by 32%, improved safety-department efficiency, accelerated coaching, and realized downstream benefits like lower insurance premiums.
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Usher Transport
Beau Mosley
EVP of Safety and HR