Case Study: Roush cuts accident rates and improves driver safety with Motive

Roush cuts accident rate in half and improves driver safety with Motive

Roush Industries, known for its trucking and engineering operations, was struggling with unreliable ELD connectivity that made it difficult to match drivers to trips, track hours of service, and avoid compliance violations. After 18 months of disruption, Roush turned to Motive for ELDs, along with Motive’s road-facing AI Dashcams and Tracking & Telematics, to improve fleet visibility, compliance, and driver safety.

Motive implemented reliable ELDs, AI Dashcams, and real-time fleet tracking to help Roush resolve issues quickly, monitor unsafe behavior, and defend drivers in accidents. The results were significant: Roush reduced accidents by 50%, improved CSA scores by 40%, achieved a 100% driver exoneration rate, and cut HOS violations by 75%.

Roush

ReShonda Spears

DOT Compliance Manager