Case Study: Roadco Transportation Services achieves faster dispatches, stolen-truck recovery and major cost savings with Motive (formerly KeepTruckin)

Roadco Transportation Services - Customer Case Study

Roadco Transportation Services, a Chicago East general-freight carrier with a 50-truck fleet, faced unreliable fleet software from a previous provider that hampered dispatch, tracking, and maintenance visibility. To solve these issues they switched to Motive, adopting Motive’s GPS tracking, Smart Dashcam and vehicle diagnostics (via a Buyout Program) to modernize operations and regain real-time control of their assets.

Motive’s GPS and dashcam solution let Roadco dispatch the closest truck for ad-hoc loads, recover a stolen vehicle in about four hours, and use fault codes to avoid costly roadside repairs—preventing $3,000 tech calls and potential $10–15k tow fees—while leveraging video to negotiate insurance savings and exonerate drivers. As a result, Roadco reports faster customer response, improved fleet uptime, reduced repair and towing costs, and greater operational confidence thanks to Motive.

Roadco Transportation Services

Brian Adelman

Owner