Case Study: Prudential Overall Supply achieves a 97% reduction in cell phone use with Motive

Prudential Overall Supply cuts cell phone use by 97% and unidentified trips by 95% with Motive

Prudential Overall Supply, a family-owned uniform and textile rental company operating a large nationwide fleet, needed to strengthen its safety culture and compliance processes before a DOT audit. Its manual tracking, weak reporting, and limited fleet visibility made managing driver safety difficult, so it turned to Motive and Motive AI Dashcams to help modernize operations.

Motive implemented AI Dashcams and safety scoring tools that gave Prudential better visibility into driver behavior, enabled coaching, and improved compliance oversight. As a result, Prudential cut cell phone use by 97%, reduced unidentified trips by 95%, and eliminated seatbelt violations, dropping from 35 to zero in less than six months.

Prudential Overall Supply

Dina Eidinger

Corporate Fleet Specialist