Case Study: Western Express reduces rollovers by 42% with Motive AI Dashcams

How Western Express achieved a 75% reduction in rollovers and enhanced driver safety with Motive

Western Express, a family-owned freight carrier with more than 3,600 trucks, needed a better way to prevent risky driving behavior and unsafe roadside parking that were contributing to accidents and costly claims. Its older telematics and camera systems were mostly reactive, lacking driver-facing visibility, real-time alerts, and AI-powered detection, so the company turned to Motive for help.

Motive implemented AI Dashcams and Unsafe Parking detection to give Western Express real-time visibility, immediate driver alerts, and faster intervention from managers. With Motive, Western Express reduced rollovers by 42%, cut seat belt violations by 65%, and lowered unsafe driving infractions by 25%, while also helping exonerate drivers when footage proved they were not at fault.

Western Express

Daniel Patterson

Director of Safety