Case Study: Cascade Drilling achieves safer, more efficient fleets with Motive's AI Smart Dashcams

How smart dash cams help prevent accidents, improve behavior, and boost compliance

Cascade Drilling, a national field services contractor with a fleet of more than 700 vehicles, faced a visibility gap that left safety managers unsure which drivers to coach or what behaviors to correct. To close that blind spot they deployed Motive’s Smart Dashcam and DRIVE risk scoring (Motive, formerly KeepTruckin) to enforce company and client safety policies and proactively reduce accident risk.

Motive’s AI-powered Smart Dashcam and DRIVE model deliver instant video alerts, automated tagging, and objective risk scores benchmarked against Motive’s 400,000-vehicle network, allowing Cascade Drilling to pinpoint high-risk drivers and tailor coaching. The implementation saved hours previously spent manually reviewing footage, made safety interventions far more targeted and proactive, improved policy compliance across the fleet, and enabled the team to address unsafe behaviors before collisions occurred.

Cascade Drilling

Alex Amort

Vice President Compliance