Case Study: Groome Transportation, Inc achieves 4x safety-team efficiency with Motive AI Dashcam

How Motive’s AI Dashcam delivers powerful ROI on the road and in the office

Groome Transportation, Inc, a family-owned passenger transit provider operating ~800 vehicles and 1,200 drivers across 35 offices, was struggling to maintain consistent safety visibility as it scaled. Their previous dash cam vendor delivered poor AI event detection (~60% accuracy), frequent connectivity problems, and slow support, so Groome evaluated alternatives and selected Motive’s AI Dashcam and safety platform.

Motive deployed its AI Dashcam, Safety Hub and DRIVE risk scores to deliver real-time alerts for distracted driving, prioritized contextual videos, and automated post-trip coaching. As a result of Motive’s solution Groome’s safety team became four times more efficient, cell phone usage and risky behaviors dropped, and the company gained measurable ROI through fewer claims, better coaching, and a DRIVE-based safe-driver rewards program.

Groome Transportation, Inc

Rob Carpenter

Director of Safety and Compliance