Case Study: Firefighting’s Finest achieves 70% improvement in driving scores in 3 months with Motive

Firefighting’s Finest improved driving scores by 70% in 3 months

Firefighting’s Finest, a Texas moving company with a 47-vehicle fleet, struggled to get clear visibility into in-cab behavior as it expanded. After a fragmented experience with a prior telematics vendor that lacked an integrated platform and dual-facing cameras, Fleet Director Nate Douglas turned to Motive for a solution that would provide real driving context, coach high-risk behavior, and support consistent, high-quality service.

Motive implemented its all-in-one fleet management platform using driver-facing and road-facing dash cams plus the DRIVE risk score and DRIVE Insights to pinpoint risky behaviors and measure improvement. Douglas now reviews camera footage for coaching, runs monthly safety meetings, and uses DRIVE to reward safe drivers; the result was a 70% improvement in driving scores within three months, clearer identification of high-risk drivers (DRIVE is 5x more accurate than the industry standard), and measurable gains in safety, retention, and driver accountability.

Firefighting’s Finest

Nate Douglas

Fleet Director