Case Study: Duncan Oil transforms fleet operations and cuts costs with Motive

Duncan Oil uses Motive solutions to save millions on litigation costs while improving driver safety and vehicle efficiency

Duncan Oil, a family-owned fuel and lubricant supplier, needed a better way to manage its growing 100-vehicle fleet while improving driver safety, compliance, fuel efficiency, and dispatching. After its previous provider, Omnitracs, created higher costs and downtime, Duncan Oil switched to Motive for a more reliable fleet management solution, including dash cams, vehicle gateways, and the Fleet View dashboard.

Motive implemented simple plug-and-play hardware and software that made installation fast, reduced administrative work, and improved visibility across operations. With Motive, Duncan Oil saved $100K in installation costs, cut vehicle downtime by 50%, and reduced litigation costs by $4M through video exoneration, while also improving routing, maintenance planning, and overall fleet efficiency.

Duncan Oil

Marc Vanco

Safety Manager