Motive
86 Case Studies
A Motive Case Study
D&A McRae, a Sigurd, Utah–based crude oil transporter with a 52-truck fleet, faced a renewed focus on safety and liability after a fatal winter crash. Seeking an integrated ELD and camera solution, the company deployed Motive Smart Dashcams to record incidents, support investigations, and strengthen driver coaching.
Motive’s Smart Dashcam captured forward-facing footage that immediately exonerated a D&A McRae driver after a collision, prevented a traffic citation, and was added to the official report. That single incident avoided what the company estimates could have been close to $50,000 in damages—effectively paying for the system—and the video-based alerts and clips are now used for ongoing coaching and fleet safety management.
Rod Conrad
Terminal Manager