Case Study: TransUnion Achieves 160% UOR Improvement with Motiva AI's Automated Message Testing

TransUnion boosts UOR by 160% with Motiva AI

TransUnion, a consumer credit reporting agency, faced stagnant engagement rates and insufficient marketing qualified leads for a new offering. Digital Marketing Specialist Sarah Seo needed to improve the performance of their monthly lead generation campaigns. To address this challenge, they partnered with Motiva AI and utilized its automated message testing service.

Using Motiva AI's solution, TransUnion segmented its audience and conducted automated open rate testing to adapt subject lines for different verticals. This strategy yielded a 160% improvement in unique open rates on key verticals, which significantly increased awareness and generated more qualified leads. The success has led TransUnion to expand its use of Motiva AI's testing to improve clickthrough rates and lead quality.

TransUnion