Case Study: Thermo Fisher Scientific achieves 400% revenue growth with Motiva AI Send Time Optimization

Thermo Fisher Scientific boosts revenue generation 400% in two months with Motiva AI

Thermo Fisher Scientific, a world leader in serving science, faced a challenge when revenue from its monthly e-commerce campaigns had plateaued. Digital Marketing Automation Manager Patti Wiberg sought a solution from Motiva AI that could boost performance without reducing productivity, specifically looking to implement its Send Time Optimization product.

Motiva AI's Send Time AI solution was integrated into Therquo Fisher's Eloqua campaign canvas in minutes. The AI engine analyzed engagement data to automatically send emails at each contact's optimal time, leading to a dramatic and sustained 400% increase in monthly revenue generation within just two months. This solution from Motiva AI significantly improved awareness and conversion rates.

Thermo Fisher Scientific