Case Study: Royal Mail increases revenue by 45% with Motiva AI Message Testing

Royal Mail boosts revenue 45% with Motiva AI

Royal Mail, a British postal service company, faced the challenge of improving email marketing results after GDPR compliance reduced their audience size. An email marketing executive sought to increase engagement and revenue by testing the sender persona on their Stamps & Collectibles campaign and turned to Motiva AI's Message Testing feature for Oracle Eloqua.

The solution from Motiva AI involved automated and adaptive A/B testing that quickly identified a sender name that generated the highest engagement. This resulted in a sustained 45% increase in email-generated revenue for the campaign, proving the solution paid for itself while protecting the smaller audience.

Royal Mail