Case Study: PTC boosts clickthrough rates by 46% with Motiva AI optimizations and analytics

PTC boosts clickthrough rates by 46% with Motiva AI

PTC, a software and services company, faced the challenge of moving beyond a "send it and forget it" email marketing culture to achieve higher engagement. Their marketing automation team, already at capacity, needed a way to implement continuous AI-driven optimization and gain deeper insights without adding manual effort or resources. They partnered with Motiva AI to address these scaling challenges.

By leveraging Motiva's automated optimizations and analytics for send time and message content, PTC rapidly improved its campaigns. The solution generated significant results, including a 46% increase in clickthrough rates and a 9.6% rise in unique open rates, leading to more qualified leads. Motiva AI also saved the team over 1200 hours in testing, enabling a true data-driven strategy.

PTC