Case Study: TransUnion Boosts Unique Open Rates by 160% with Motiva AI

How TransUnion Boosted UOR by 160% Using Motiva's Automated Message Testing

TransUnion, the consumer credit reporting agency, was looking to generate leads for a new offering through a monthly campaign to existing customers, but engagement was stagnant and MQLs were too low to hit sales goals. Motiva AI helped TransUnion address this challenge with automated message testing for open rates, using subject line testing across audience segments.

Motiva AI divided TransUnion’s audience into 10 industry-based groups and used ongoing message testing to refine subject lines for each vertical. This led to as much as a 160% improvement in Unique Open Rates on key segments, boosting awareness and MQLs for the new offering, and TransUnion later expanded the approach to clickthrough rate testing to improve clicks and lead quality.

TransUnion

Sarah Hayoung Seo

Digital Marketing Specialist