Case Study: Thermo Fisher Scientific achieves 400% revenue growth with Motiva AI Send Time Optimization

How Thermo Fisher Scientific Used Motiva's Send Time Optimization to Boost Revenue Generation by 400% in Two Months

Thermo Fisher Scientific, a global leader in serving science, wanted to improve the performance of one of its monthly e-commerce campaigns after revenue generation had plateaued. Digital Marketing Automation Manager Patti Wiberg needed a fast, low-effort way to revive campaign results without adding complexity, and turned to Motiva AI’s Send Time AI for Eloqua.

Motiva AI’s Send Time AI replaced the native Email step on the Eloqua campaign canvas in about five minutes and automatically optimized send times using engagement data from Thermo Fisher Scientific’s database. After two months, the company saw a 400% sustained increase in monthly revenue generation, along with stronger awareness and conversion, and planned to expand its use of Motiva AI with message testing and continued send time optimization.

Thermo Fisher Scientific

Patti Wiberg

Digital Marketing Automation Manager