Case Study: Royal Mail achieves a 45% revenue boost with Motiva AI Message Testing

How Royal Mail Achieved a 45% Revenue Boost from a Smaller GDPR-Compliant Audience with Motiva Message Testing

Royal Mail worked with Motiva AI to improve email performance after GDPR reduced the size of its marketing audience. The team needed to get better engagement and revenue from fewer contacts, and wanted to test whether changing the sender persona in its Stamps & Collectibles campaign would make emails perform better.

Using Motiva AI’s Message Testing feature for Oracle Eloqua, Royal Mail quickly tested different From lines without the time and risk of manual A/B testing. The solution identified that emails sent from a colleague named Claudia drove the strongest response, helping increase email-generated revenue on the Stamps & Collectibles site by a sustained 45%, while also protecting the audience from unsubscribes and contact fatigue.

Royal Mail

Robin Woolley

Senior Marketing Automation Specialist