Case Study: Cirium achieves 14% higher unique open rates with Motiva AI message testing

How Cirium Used Motiva's Message Testing to Improve Unique Open Rates by 14% and Unique Clickthrough Rates by over 32%

Cirium, a provider of aviation data for the travel, finance, aerospace and aviation industries, wanted to improve how its executive-focused reports and insights stood out in busy inboxes. Using Motiva AI’s Message Testing, the company explored whether more detailed or more open-ended subject lines would drive better engagement.

Motiva AI’s automated Message Testing helped Cirium compare subject line variations and stop low-performing versions, with the winner determined in four days at 99% certainty. The more specific subject line performed best, increasing unique open rates by 14.68% and unique clickthrough rates by 32.76%, and Cirium plans to use Motiva AI to continue testing body copy, imagery, and CTAs.

Cirium

Oksana Musii

Manager Marketing Operations