Case Study: Avalere Health reduces bounce rates and contact database costs with Motiva AI's Dark Pool Data Cleanup

How Avalere Health Reconnected with Key Accounts and Reduced Expenses by 30% using Motiva's Dark Pool Data Cleanup

Avalere Health, an Inovalon Company, is a healthcare business consulting firm that saw its bounce rates rise over time, including among key accounts that had previously been strong revenue drivers. Working with Motiva AI, the team needed to understand why contacts that should have been reachable were suddenly returning soft and hard bounces.

Motiva AI used its Dark Pool Data Cleanup analysis to separate real engagement signals from misleading ESP data and identify which contacts were still truly reachable. As a result, Avalere Health reduced its bounce rate by 26%, improved overall email performance, and cut its contact database by 30%, lowering Marketo costs and boosting martech ROI.

Avalere Health

Morgan Duff

Manager Of Marketing and Sales