Case Study: Agilent Technologies increases engagement by 58% with Motiva AI

How Agilent Leveraged Motiva's Message Testing and Send Time Optimization to Increase Engagement by 58%

Agilent Technologies, a global analytical instrumentation company, needed a way to improve email engagement across many teams and regions while also governing a high volume of sends to avoid compliance issues. They turned to Motiva AI for help, using tools such as Message Testing, Send Time AI, and Frequency Management.

Motiva AI analyzed send frequency to reduce contact fatigue, applied frequency limits by segment and campaign priority, tested message content to identify higher-performing open-rate variables, and used Send Time AI to deliver emails when contacts were most likely to engage. The results were strong: Send Time AI campaigns drove a 58% lift in Unique Open Rates and a 9% increase in Unique Clickthrough Rates, while Message Testing produced a 75% increase in Unique Open Rates and a 15% increase in Unique Clickthrough Rates.

Agilent Technologies

Craig Barnes

Marketing Automation Lead