Case Study: Cisco increases content engagement insights with Motiva AI

Cisco improves content engagement in 5 months with Motiva AI

Cisco, a multinational technology conglomerate, faced the challenge of increasing awareness for its network provider offerings and turning its automated campaign into a learning engine to understand what messaging resonated with prospects. They partnered with Motiva AI to implement message testing for their email campaigns.

Motiva AI designed and executed message tests, which revealed the audience segment responded best to direct, straightforward, and practical "how-to" content. As a result of these insights, Cisco's team formalized new content guidelines for future communications. Motiva AI's solution enabled them to learn what generated the highest engagement to guide their omnichannel strategy.

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