Case Study: Cirium boosts unique open rates and clickthroughs with Motiva AI Message Testing

Cirium boosts unique open rates by 14% with Motiva AI

Cirium, a provider of aviation data and analytics, faced the challenge of making its email content stand out in the crowded inboxes of busy executives. To determine the best way to frame its resources, Cirium turned to Motiva AI and utilized its Message Testing service to analyze audience engagement.

Using Motiva's automated Message Testing, Cirium was able to determine that more detailed subject lines significantly outperformed open-ended ones. This solution led to a measurable impact, with a 14.68% improvement in Unique Open Rate and a 32.76% increase in Unique Clickthrough Rate, proving the effectiveness of Motiva's approach.

Cirium