Case Study: BlackRock boosts engagement rates by over 60% with Motiva AI

BlackRock boosts email engagement by 70% with Motiva AI

BlackRock's iShares division was facing mediocre engagement rates for its email marketing campaigns. The client marketing team, led by Vice President Paige Dobson and Marketing Associate Alexandra Levaggi, was challenged to dramatically improve performance. To address this, they turned to vendor Motiva AI for a solution.

The team implemented Motiva's AI-powered tools, starting with Multivariate Message Testing to identify the most engaging content. They then used Motiva's Send Time Optimization to deliver that top-performing content at the ideal time for each recipient. This dual approach resulted in a significant measurable impact: open rates increased by nearly 70% and click rates rose by 62% in under a year. Following this success with Motiva AI, the team is planning further experiments with frequency management and segmentation.

BlackRock