Case Study: Agilent Technologies boosts email engagement with Motiva AI

Agilent Technologies boosts engagement 58% with Motiva AI

Agilent Technologies, a global analytical instrumentation company, faced the challenge of managing high volumes of email communication across its many international teams. Their Marketing Ops team needed a solution from Motiva AI to increase engagement rates and prevent compliance issues caused by over-emailing contacts.

Motiva AI implemented its Frequency Management, Message Testing, and Send Time AI solutions to automatically govern send volumes, test content, and optimize delivery times. This strategy resulted in a significant measurable impact, including a 58% average improvement in unique open rates and a 9% improvement in unique clickthrough rates for Agilent.

Agilent Technologies