Case Study: Desjardins boosts email open rates and paper-free engagement with Motiva AI

Achieving Environmental Sustainability through email Send Time AI

Desjardins, the Canadian financial services cooperative, wanted to advance its sustainability goals by reducing paper consumption and encouraging more customers to sign up for paper-free online statements and documents. To support this always-on email nurture campaign, Desjardins worked with Motiva AI and used its Per-Contact Send Time AI to improve engagement with the paper-free program.

Motiva AI optimized email delivery timing so messages would reach each recipient when they were most likely to check their inbox, helping increase awareness and opt-ins. The results were strong: Desjardins saw unique open rates rise by an average of 21% across 11 campaigns worldwide, with one email’s open rate improving by 85%. Desjardins also planned to expand its use of Motiva AI’s Message Testing to further refine content and improve performance.

Desjardins

Dominique Brie

Senior Advisor Relationship Marketing Strategy