Case Study: NutriBullet achieves high-performance product innovation with Motiv

NutriBullet expands product design over 10+ years with Motiv

Nutribullet, a manufacturer of kitchen appliances, came to the design firm Motiv in 2016 with the challenge of refreshing their core blender product. Their goal was to enhance the consumer experience and develop a unified visual brand language that could be extended across a wide range of new products.

Motiv provided a comprehensive suite of design services, including industrial design, engineering, and UI/UX. The solution involved creating a family of sleek, high-performance products like the Ultra, Flip, and Chill, each tailored for specific uses while maintaining a cohesive brand identity. This long-term partnership allowed Motiv to successfully translate Nutribullet's DNA into new categories, resulting in award-winning products that blend powerful performance with a signature, counter-worthy aesthetic.

NutriBullet