Case Study: Healthy Heights achieves clearer, more teen-friendly shelf appeal with Motiv branding and packaging refresh

Healthy Heights refreshes branding and packaging with Motiv for clearer shelf impact

Healthy Heights, a company specializing in health products for children, engaged the vendor Motiv for a full branding and packaging refresh. The challenge was to update their packaging, which was well-suited for a younger audience, so that it would also appeal to teenagers and maintain shelf impact while preserving the brand's playful and kid-friendly essence.

Motiv developed a solution that included a new logo, streamlined packaging information, and story-driven illustrations. This created a more approachable and less polarizing design that could grow with the consumer. The flexible design system, applied to both pouches and canisters, featured clear flavor distinctions and bold illustrations to capture the energy and interests of teens, making the products easy to spot on the shelf.

Healthy Heights