Case Study: Crinetics Pharmaceuticals builds a smarter analytics foundation with Motionstrand

Crinetics Pharmaceuticals builds a unified analytics foundation with Motionstrand in 2026

Crinetics Pharmaceuticals, a life sciences company, faced the challenge of having inconsistent tracking and no unified view of their digital portfolio's performance, making it difficult to measure the effectiveness of their investments. They engaged the vendor Motionstrand to build a reliable analytics foundation that could accurately capture user behavior.

Motionstrand implemented a solution including GA4 event tracking, media and conversion tags, and real-time performance dashboards across all of Crinetics' sites. They also established ongoing cookie compliance maintenance using OneTrust. As a result, Motionstrand provided Crinetics' internal teams and agency partners with a shared, reliable foundation for measuring and communicating the impact of their digital investments, enabling clearer, more actionable insights.

Crinetics Pharmaceuticals