Case Study: Urban Health Plan achieves a fully localized Spanish website and effortless ongoing management with MotionPoint

Urban Health Plan Incorporates Spanish Website

Urban Health Plan is a nonprofit healthcare provider serving multiple New York City boroughs with 12 health centers, mental health services and community programs. With nearly 80% of patients speaking Spanish or being of Hispanic descent, UHP needed a Spanish website that delivered the same empathetic tone and seamless user experience as its English site—without adding ongoing work for its small IT and communications teams.

MotionPoint delivered a fully managed, localized Spanish site—deployed in under 60 days—with accurate, culturally nuanced translations, fast publishing workflows, and tools that let UHP tweak wording as needed. The site now serves as a vital educational resource (especially during COVID-19), frees UHP staff from day-to-day site management, and reinforces the organization’s commitment to serving Spanish-speaking patients.

Urban Health Plan

Robin West

Senior Director of Communications