Case Study: Static Control achieves global growth with MotionPoint's website localization solution

Static Control Launches Multilingual Websites with MotionPoint to Support Global Growth

Static Control, a global imaging solutions provider and long-time leader in inkjet and laser cartridge components, shifted its business model to sell directly to dealers and retailers and needed to reach new international customers who were unaware of its 30-year history. To support global growth and improve multilingual marketing, the company faced the challenge of quickly creating sustainable, localized web experiences across multiple markets without diverting expensive internal resources.

Static Control partnered with MotionPoint to translate, deploy and operate eight new language sites (Spanish, French, German, Portuguese, Italian, Polish, Russian and Turkish) using a turnkey website localization solution. The rollout enabled the company to engage customers in their preferred languages, build awareness, improve technical communication and customer service, and expand into new markets—delivered with fast turnaround and minimal burden on internal teams.

Static Control

Erwin Pijpers

Senior Vice President of Global Sales