Case Study: Master Lock achieves rapid international growth and minimal overhead with MotionPoint

Securing International Growth Without Increasing Overhead

Master Lock, a leading U.S. manufacturer of security and safety products with nearly half its revenue from industrial solutions, needed localized websites to support its expanding European and global operations. With a small web team and frequent content changes, the company required a fast, turnkey solution to roll out sites in languages such as German, French and Dutch without increasing overhead.

MotionPoint translated, launched and now operates Master Lock’s localized sites—initially deploying three country sites in under 90 days—and has since expanded to five additional sites in nine languages (including Chinese, Japanese and Italian). The result: faster market entry, automated ongoing updates that keep maintenance minimal for Master Lock’s lean team, improved local engagement for distributors, sales teams and consumers, and an expanded partnership covering document translation.

Master Lock

Marti Gahlman

Director Digital Strategy & Web Services