Case Study: Rio Bank achieves higher customer satisfaction and engagement with MotionPoint website translation

Rio Bank Wins With First-Rate Website Translation

Rio Bank is a regional community bank in southern Texas with 15 branches, many located near the Mexican border, serving a market with roughly 1.8 million Hispanics (about 120,000 in its McAllen HQ area). The bank struggled to collect customer feedback and saw low survey engagement because most customers prefer Spanish and the small marketing team couldn’t maintain parallel English and Spanish sites.

Rio Bank partnered with MotionPoint for a hands-off website localization that delivered a fully bilingual, immersive web experience without adding to internal workloads. The Spanish site quickly boosted survey engagement and customer satisfaction—more than 90% of their customers speak Spanish—and Rio Bank plans to expand translation across more digital channels to further improve service ratings.

Rio Bank

Omar Rodriguez

Senior Executive Vice President & COO