Case Study: VITAS Healthcare achieves culturally sensitive multilingual patient access (Spanish & Chinese) with MotionPoint

Providing Translations with Nuance, Empathy and Compassion

VITAS Healthcare, the nation’s leading provider of end-of-life care, needed to overcome language and cultural barriers that made discussing hospice and palliative services difficult for non‑English‑speaking U.S. residents. Their lean marketing team also lacked the time to create and maintain multilingual sites, and they required translations that preserved nuance and empathy rather than blunt machine-rendered phrasing.

VITAS hired MotionPoint for a turn‑key, proxy-based solution that pairs automated change detection with human translation and localized imagery, delivering Spanish and Chinese sites synchronized within one business day. The approach freed VITAS’s staff, ensured timely, culturally sensitive content, improved access and understanding of services for diverse communities, and provided a valuable competitive advantage.

VITAS Healthcare

Jeff Stewart

Assistant Vice President, Digital Communications