Case Study: Payless ShoeSource achieves stronger engagement and loyalty among Hispanic customers with MotionPoint

Payless Gains Footing with Hispanic Audience by Launching Spanish Website

Payless ShoeSource, a leading specialty family footwear retailer with roughly 3,600 stores and a significant presence in U.S. cities and Latin America, identified the need to better serve its large Hispanic customer base online. The challenge was to offer an inclusive, culturally authentic Spanish shopping experience—not just literal translation—to increase engagement and loyalty among Spanish-speaking shoppers in the U.S. and Puerto Rico.

Payless partnered with MotionPoint to translate, deploy, and operate a Spanish-language website that combines accurate localization with culturally relevant messaging. The new site made shopping easier and more enjoyable for Hispanic customers, helping Payless differentiate its brand, build trust and loyalty, and strengthen its connection with a key customer segment.

Payless ShoeSource

Anna Savignano

Director