Case Study: Master Lock achieves international growth in nine languages with MotionPoint

Multilingual Websites Make a Difference

The Master Lock Company, an iconic U.S. brand with nearly a century of history, faced the challenge of supporting growing demand in Europe, Latin America and Asia. With a lean marketing team, Master Lock needed a multilingual website and a partner to localize large volumes of web content on an ongoing basis.

MotionPoint was selected for its turnkey approach, providing translation and cultural localization — including a “human touch” — across nine languages. The solution enabled Master Lock to scale its international presence and better serve customers in key markets.

Master Lock