Case Study: Master Lock achieves global e-commerce expansion with MotionPoint

Master Lock, a Longtime MotionPoint Customer, Shares Global Success Stories

Master Lock, the iconic global manufacturer, faced the challenge of expanding its e-commerce presence worldwide while building local distributor bases. To grow in new markets it needed robust, localized websites to reach a critical mass of customers and partners—without heavy ongoing maintenance.

Since 2008 MotionPoint has translated and operated nine Master Lock sites for strategic markets like Italy, Spain, Japan and China, providing a continuously updated, low‑maintenance localization solution even as new products and content are added. The approach enabled measured market entry and distributor growth and was highlighted as a global success in B2B E-Commerce World.

Master Lock

Marti Gahlman

Director Digital Strategy & Web Services