Case Study: Fontainebleau Miami Beach achieves a 5-star multilingual online experience and more direct bookings with MotionPoint

Luxury Hotel Brings 5-Star Online Experience to International Guests

Fontainebleau Miami Beach, a five-star resort with a large Spanish- and Portuguese-speaking guest base, needed to give international visitors the same luxury online experience as on-property and drive direct bookings. Their lean marketing and IT teams lacked the resources and expertise to translate, deploy and manage multilingual websites while preserving UX and SEO.

MotionPoint delivered a turn-key, proxy-based solution that leveraged the existing English site to launch Spanish and Portuguese sites in under 90 days, with automated change detection, human translation (content live within one business day), SEO optimization and EasyLink language detection. The fully managed approach increased direct bookings from Latin America, preserved booking revenue, ensured consistent branded experiences across channels, and required minimal ongoing effort from Fontainebleau’s teams.

Fontainebleau Miami Beach

Josh Herman

Executive Director, Marketing and PR