Case Study: Trinseo achieves improved global online experience and increased international traffic with MotionPoint localization

Improving the Global Online Experience with Localization

Trinseo is a $3.7 billion global chemical materials company that manufactures plastics, latex binders and synthetic rubber and sells into major markets worldwide. After spinning out from Dow, the company discovered that roughly 60% of revenue came from Europe and 22% from Asia, yet customers preferred consuming content in their native languages; Trinseo’s small digital team lacked the bandwidth and language expertise to build and maintain multilingual sites for key markets like Germany and China.

Trinseo engaged MotionPoint to translate and operate localized German (2012) and Simplified Chinese (2014) sites, support a Sitecore replatform and coordinate the 2016 redesign. MotionPoint delivered authentic translations, translated URLs, a global sitemap and multi-language on-site search, ensuring smooth migrations and agency collaboration—resulting in improved organic traffic, a stronger user experience, better customer relationships and scalable support for Trinseo’s international growth.

Trinseo

Natalie Yuengel

Senior Digital Marketing Representative