Case Study: Thermon achieves streamlined, technically accurate multilingual websites with MotionPoint

Heating Up Global Marketing with a Streamlined Solution

Thermon, a Texas‑based, publicly traded manufacturer of heat‑tracing equipment for oil, chemical and power industries, needed to present its highly technical English content and documentation in local languages to support global customers. With a lean marketing team, Thermon required very accurate translations plus an efficient way to launch, operate and maintain multilingual versions of its website.

MotionPoint provided a turnkey solution: high‑quality technical translation, an automated platform that detects English updates and notifies linguists, and tools to involve regional teams in review. MotionPoint launched four languages within 90 days and is rolling out nine more, giving Thermon faster time‑to‑market, streamlined maintenance, and improved service for its international customers.

Thermon

Lance Bielke

Global Marketing Manager