Case Study: Hardinge, Inc. achieves unified global brand and launches eight multilingual websites with MotionPoint

Hardinge Launches Eight Multilingual Websites with MotionPoint to Better Serve Global Customers

Hardinge, a global manufacturer of high-precision metal-cutting machine tools, needed to consolidate multiple regional sites into a single corporate web presence that could serve customers across aerospace, automotive, agriculture, defense and other industries. Because its content is highly technical, the company required very accurate, human translations to present product descriptions and technical information in local languages rather than relying on automated tools.

Hardinge selected MotionPoint’s turn‑key website localization service to translate, deploy and operate eight multilingual sites (Spanish, French, German, Italian, Chinese simplified and traditional, Japanese and Korean). The launch delivered a unified brand and streamlined user experience worldwide, providing accurate, up‑to‑date technical content in customers’ preferred languages and improving global access to Hardinge’s products and resources.

Hardinge, Inc.

Allan Snider

Global Marketing Director