Case Study: Global Manufacturing Company achieves rapid expansion into 30 key markets with MotionPoint

Expanding Global Reach in 30 Key Markets, Fast

A global B2B manufacturer with offices in 150+ countries faced a corporate website that was primarily in English, plus more than 60 fragmented local sites from acquisitions that caused inconsistent branding and stagnant local-language content. A lean digital team needed to launch and manage 30 key market sites quickly and cost‑effectively without adding internal resources, and required a solution that worked with their Sitecore CMS.

They selected MotionPoint’s turnkey globalization platform, which integrates with Sitecore and uses translation memory, in‑context workflows, EasyLink locale detection, and SEO/analytics to deliver locally relevant pages at scale. The first 11 markets (including China, Korea, Japan, Germany, Italy, France, Spain, Switzerland, Austria, Mexico and Brazil) rolled out on schedule, yielding faster speed‑to‑market, lower launch and translation costs, consistent global branding, and simpler ongoing maintenance.