Case Study: Top 3 U.S. Telecom Company achieves rapid Spanish-language growth with MotionPoint

Empowering Employees with Localized Secure Portals

U.S. Telecom Company needed a way to rapidly expand among Spanish-speaking customers while supporting employees in Latin America, but its fast-changing website and secure portals were difficult to localize. The company also needed a fully translated customer portal and employee portal that could keep up with frequent content updates and provide a better user experience than competitors’ localized sites, so it turned to MotionPoint.

MotionPoint localized the company’s customer and employee portals, public website, offline documents, and videos in 90 days using its proxy-based translation service. The solution delivered one-business-day translation turnaround for content, handled secure and dynamic web applications, and required little internal IT effort. As a result, the company achieved 100% content parity, saw a significant increase in Spanish-speaking customers, and generated at least 2x the traffic and conversions of competing U.S. telecom providers with Spanish sites.