Case Study: Aventa Credit Union achieves rapid, consistent Spanish website localization with MotionPoint

Aventa Credit Union Succeeds with Website Translation

Aventa Credit Union, a 50‑year‑old lender serving Colorado Springs and surrounding counties, began seeing membership growth among Spanish‑speaking communities after expanding into southern Colorado. They hired bilingual staff and set up a Spanish call tree, but relying on employees to translate website content created extra workload, inconsistent regional Spanish variations, and bottlenecks for a single website manager—risking diluted messaging just as the credit union prepared for a rebrand.

Aventa chose MotionPoint for a hands‑off, fully localized digital experience that could deliver Mexican‑Spanish translations and protect their brand voice. Using MotionPoint’s connectors, reverse‑proxy, and web plugins, Aventa now publishes new Spanish content in under a day with minimal internal effort, achieving faster turnaround, consistent localization, and smoother support for Spanish‑speaking members.

Aventa Credit Union

Tina Mayne

Vice President of Projects & Integrations