Case Study: Southwest Airlines achieves increased engagement among U.S. Hispanics with MotionPoint

Achieving Sky-High Success Among U.S. Hispanics

Southwest Airlines, a leading low-fare carrier known for customer service and reliability, wanted to better serve U.S. Hispanic travelers after an earlier Spanish microsite failed to meet expectations. Following the acquisition of AirTran—whose successful Spanish site was powered by MotionPoint—Southwest investigated MotionPoint’s approach and market data as a potential solution.

Southwest engaged MotionPoint to deploy a fully functional Spanish version of Southwest.com; the new site produced immediate improvement and, with MotionPoint’s ongoing optimization, delivered even stronger results in year two and continues to trend upward.

Southwest Airlines

Tony Szatkowski

Senior Manager Online Production