Case Study: Top 5 U.S. Health Insurer achieves rapid Hispanic market growth with MotionPoint's localized secure Spanish customer portal

Accelerating Hispanic Market Growth with a Localized Customer Portal

A Top‑5 U.S. health insurer sought to grow in states with rising Spanish‑speaking populations but faced a complex, siloed digital environment and strict regulatory requirements. Building a Spanish‑language customer portal in‑house risked long delays, technical complications, and lost market share, so the insurer looked for a third‑party solution to reach, engage and convert Hispanic customers while keeping content accurate and compliant.

MotionPoint implemented a proxy‑based, secure localization solution requiring under five hours of IT effort and delivered the portal in 90 days. The work provided accurate medical and brand‑voice translations, handled dynamic secure applications, and used translation memory for omnichannel efficiency. As a result the insurer now offers a consistent, compliant Spanish CX, increased account engagement and retention, easier upkeep across teams, and a clear competitive advantage.